Your About Us page should be:
- Informative. It doesn’t always have to tell the whole story, but it should at least provide people with an idea of who and what you are.
- Contain social proof, testimonials, and some personal information that viewers can relate to such as education, family, etc.
- Useful and engaging.
- Easy to navigate and accessible on any device.
That may all sound complicated, but it really isn’t.
The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business.